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Ad quotes Craft

Client
‘15 Minute’ is a monthly, informative cultural magazine that touches on themes such as Theater, Film, Plastic Arts and… Advertising.

Task
Our task was to design a series of illustrations for articles about advertising that were to be published in the magazine.

Idea
We chose three famous quotes from advertising giants David Ogilvy, Leo Burnett and William Bernbach and illustrated them so as to match the craft technique with the quote and vice versa.

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A good advertisement is one which sells the product  without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.

An idea can turn to dust or magic, depending  on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

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