According to a survey, 100% of the models were considered by the public to be sexier, more employable, trustworthy AND intelligent when wearing their specs. But even more interesting, the same study found that it was men who benefited most from embracing their specs. We, at Piko, found another interesting thing about people who wear eyeglasses. When studying different international currencies, we noticed that the personalities featured on bigger value banknotes and coins were wearing eyeglasses. This curiosity we turned later into a campaign for the main local optic shops chain - Felicia Optica. The visuals are reflecting two coins or banknotes in comparison, where the most valuable is the one showcasing a man wearing eyeglasses. The main message of this campaign was: „The Eyeglasses are Increasing Your Value”.