Soulmates is a clothing brand founded by 3 creators, from Eastern Europe. It combines minimalist design with cultural & local folkloric elements. In 2017, Soulmates decided to rethink their brand and align it to their values, voice and identity. Piko worked together with the founders to find a new name, and develop the identity to it’s next step. The name, RAMURI (in translate from romanian – branches) stands out for power, growth & brutal simplicity. Same values are illustrated in companys identity elements.
Haina mea, armura mea. (My clothes – my armour)
Client: RAMURI Agency: Piko Art Direction: Constantin Sarcov, Eugen Papen Graphic Design & lettering: Eugen Papen