Piko
per aspera ad rock'n'roll
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RAMURI Identity

Soulmates is a clothing brand founded by 3 creators, from Eastern Europe. 
It combines minimalist design with cultural & local folkloric elements. 
In 2017, Soulmates decided to rethink their brand and align it to their values, 
voice and identity.
Piko worked together with the founders to find a new name, 
and develop the identity to it’s next step. 
The name, RAMURI (in translate from romanian – branches) stands out for
power, growth & brutal simplicity. 
Same values are illustrated in companys identity elements.

Haina mea, armura mea. (My clothes – my armour)

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