Challenge Purcari is one of the best known wineries in East Europe. Every year, at 1st April, Purcari launches something new and innovative, and of course not real. The task was to direct the Purcari Fool’s Day stunt.
Winedrone We launched WineDrone, first wine delivery service by air. Launched in 3 key markets, in one day – Romania, Moldova and Ukraine. Purcari sent wine samples to influential bloggers a day before, and official press-releases to media portals from Chisinau, Bucharest and Kiev. The ones who made the order, received a voucher to visit Purcari Winery. As a result the prank generated a lot of of buzz and a lot of user generated content.